This is a partnered post.
As a mother, you already do it all. You bring up the kids, you keep the house together, you make sure everybody has everything they need for school or work (and that probably includes you if you’re a working mom), and you generally work to keep everyone sane (that also includes you). Of course, it can be tiring to try and fit everything into your hectic lifestyle. Perhaps you have a partner who works and helps you with the children but sometimes you might still be stretched thin both in terms of time and money.
That’s why freelancing has become so popular for those parents who have to be at home to look after the kids. As a mother who might have to rush out to her job and then rush home in order to look after the little ones when they get in, it can be an exhausting routine. Working at home could be a small dose of relief in an otherwise chaotic lifestyle. You might not have any idea where to begin with a venture as huge as, essentially, starting your own business but these following pieces of advice might help you.
Make a schedule.
“Easy,” you say. “I have twenty of those already.” This probably will be the easiest part of becoming a freelancer for you but it’s also the most important. Balancing your time will be something you have to meticulously plan so that you can ensure you have supplies on hand in case one of the kids need food, water, or milk (bottles can help with this). It’s important that you’re a mother and a professional simultaneously but it should still be easier than working an office job away from home.
Advertise your services.
“Piece of cake,” you think. “I’ll go and put up some flyers around town now.” Or maybe you’re rolling your eyes at the screen because you’re not quite old and past it just yet. The world of marketing has definitely changed for businesses but it’s changed in your favor if you’re on the quest to become a freelancer. Everything happens online now because that’s where the consumers are, and marketing is all about reaching the target audience, wherever they may be. Of course, you might understand how it all works but you may have no idea how to get your services out there. You know how to write a great piece of marketing copy, design a website, or make some professional graphics but you don’t know how to show that to potential clients who are already using another service.
A strong website is where you begin. You need to focus on SEO (search engine optimization) because it’s crucial that you’re showing up on search engine result pages when potential customers are searching for terms related to your industry. You want them to see your website before they see the websites of your competitors. You might want to look into a page speed optimization service because so many factors such as speed, professional layout, and good content affect your ranking on search engines. Of course, having a strong website will also impress visitors once they do land on your page. It’s a win-win situation.
Create your portfolio.
You want to challenge the big names in your industry but the thing they have over your business is years of trust built with their client-base. You need to build your reputation as quickly as possible if you’re working solo so that you can convince clients that you’re just as trustworthy. A strong portfolio is the way to do this. You’ll be proving with hard evidence that you can produce a great piece of work.